Since many social streams are now saturated with company pages, both big and small businesses are battling it out in the fight for brand exposure and attention from their very own customers.
Social is now the biggest marketing asset available, and it’s no surprise that to get to the top you’ve got to have just as detailed digital strategy as you do with a traditional one.
But as a small business who is competing with some of the biggest brands in the world, your budget may be limited and so may your time. So it’s essential that with such limits you get the most from your social media marketing efforts.
Know Your Audience
Rather than spread yourself thinly across every social stream available, research which platforms your customers are most likely to be using.
There are a number of infographics available such as this one, for you to utilise in understanding where your customer’s interests lie.
From this you can then saturate your efforts on to one or two platforms, rather than getting lost in a crowd on sites that are irrelevant to your demographic.
Thanks to viral videos many companies think that sharing these on their own business pages will make them look fun and relatable. But this can have a detrimental effect on your following.
Only post about subjects or articles that are relevant to your industry, and keep it interesting by combining text, video and imagery posts.
If you bombard your followers with irrelevant information they will eventually get frustrated with your ways and click the unfollow button.
Inspire, enthuse and educate your followers and they will remain loyal.
You may even gain some shares which will boost the page and so boost your profile within your industry.
Whichever way you decide to market yourself on social, just don’t forget an essential call-to-action.
From any campaign you will need to know what you are looking to gain. This could include getting a sale or a lead, so always include a link to the relevant product or page.
Although you may not have a dedicated social media team, sporadically posting at any time will not gain you the reach your campaign deserves, so it’s essential you research which times are best to post.
This is a key element in ensuring that you gain the momentum you need, and getting organised with scheduling systems such as Hoote Suite or Sprout Social will give you a better chance at thinking before posting.
Once you’ve decided on a plan you need to set a goal with a date enabling you to make it measurable. After all, you need to know that your time and money is making the results that you need.
Implementing a tracking system such as Google Analytics, or even a call tracking system such as this one, can detail the interaction you’re gaining from social campaigns.
Like any marketing strategy, social media has to be a concentrated and targeted effort.